This QuickTip is close to the novel in-depth search results characteristic that Google has late introduced, as well as how yous gear upwards your blog posts as well as thence they convey an adventure of beingness considered equally in-depth.
In-depth search results
Google late announced a novel category that may sometimes hold out shown inwards a search results page, ie the page of data that is shown to a someone subsequently they convey run a search inwards Google.
These suggested "in-depth" results are meant to assist people to "find relevant in-depth articles inwards the master copy Google Search results"
This characteristic volition holds out initially exclusively hold out used on search results from on google.com inwards English but is probable to extend to other google searches (eg google.co.uk, google. in, etc) as well as other languages over time.
Google's stated aim is for the in-depth panel to seem when someone searches for "person or arrangement name, or another wide topic", as well as for it to include
"thoughtful in-depth content that volition rest relevant for months or fifty-fifty years subsequently publication. ... [including cloth from] well-known publishers ... [and] lesser-known publications as well as blogs"
They haven't told us what counts equally "in-depth" - but my initial estimate is posted / articles that are at to the lowest degree several G words long, as well as perchance which convey "enough" headers to demo that they encompass a make of sub-topics as well as points-of-view.
Getting blog posts included inwards in-depth number lists
Some bloggers write in-depth content close to private people, organizations, or other wide topics, as well as and thence may hold out interested inwards setting upwards their posts as well as thence they tin hold out considered to hold out included inwards the in-depth results.
Google's guidelines close how to create this for websites inwards full general is here: https://support.google.com/webmasters/answer/3280182
There are no promises as well as no magic-bullet solutions here: competing against blogs as well as websites published yesteryear large organizations alongside editorial staff as well as SEO experts isn't easy. But I recall that its volition holds out possible, peculiarly if you're a skillful inwards your field, as well as convey content that is unique inwards an item niche.
Looking at Google's article, peculiarly relevant points for bloggers are:
- Using Schema.org markup
- Recommended properties are the headline, alternative headline, image, description, datePublished as well as articleBody - but about of these are from the full general schema.org set, non specifically for articles.
- Authorship markup
- Logo
I also suspect that having a goodness thumbnail picture for your weblog may also hold out of import - especially if yous don't convey authorship laid up.
Pagination, as well as canonicalization, is in all likelihood non as well as thence relevant, equally most blogging tools don't supply automatic facilities for multi-part posts. However if you create a desire to combine several blog posts into an "in-depth" candidate, Federal Reserve notation their comment close needing "a rel=canonical pointing at either each private page or a "view-all" page" as well as non but to the starting fourth dimension postal service inwards the series.
How to implement schema.org properties inwards, Blogger
I've described schema.org earlier - but I convey to acknowledge that I haven't implemented it all the same inwards whatsoever of my blogs. (Though I create convey plans to operate some, as well as convey done Facebook's Open Graph tags.)
Blogger doesn't currently convey tools inwards its screens that allow yous to laid these features yourself - as well as thence to implement them at the moment, yous volition bespeak to edit your theme, as well as most in all likelihood, add together statements like:
If CURRENT-URL = A SPECIFIC BLOG POSTTHEN SCHEMA.ORG COMMANDS
This isn't the right syntax: I'm assuming that anyone who tins figures out the schema.org codes won't bespeak assistance alongside the HTML syntax. And I'm noncertain whether the code should become into the header or trunk sections. But it gives you the full general idea. And my excuse is that this is a quick tip, non a fully researched article at this stage.
Hopefully Google volition pose but about features to brand this easier into Blogger soon, for the sake of bloggers for whom SEO is important, but who aren't as well as thence brave close editing their theme.